Every click. Every line of code. Every gosh darn cup of coffee. Almost everything we do leaves an impact on the planet in the form of greenhouse gas emissions, a so-called carbon footprint. As a business, it can be hard to course-correct a ship that’s been sailing in a certain direction for decades. But it’s easier if you get off on the right foot. Such as picking renewable energy or being choosy with suppliers from the start.
That’s not enough though. The majority of Kinda Brave’s footprint will come from people playing our games across the world. We’re accountable for all emissions whether they’re direct or indirect. To compensate, we’re offsetting. This means calculating our total carbon footprint, measured in CO2. Then, we contribute a corresponding amount of funding to sustainable projects around the world with a positive impact.
Climate compensation is not a perfect system. Relying too heavily on compensations could be a form of greenwashing. Meaning, posing as more environmentally friendly than you really are. Until we’re able to run our business in a climate neutral way without compensation, there’s always going to be room for us to be better.
In 2021, our group's total carbon footprint measured 90 metric tons, of which Tic Tek Toe stood for 0 metric tons, and we decided to offset 100 metric tons. The stu... wait, 0 metric tons? Yeah, that can get a bit missleading. Tic Tek Toe was founded in December of 2021 and by the end of the year, it had not yet even started purchasing equipment and services. Naturally, an increase is expected for 2022 for these reasons.
For calculations and more in-depth data, see our sustainability report for 2021 here.