Every click, every cup of coffee, every line of code. Through power consumption, the resources required to manufacture our hardware… almost everything we do leaves an impact on the planet in the form of greenhouse gas emissions. This is commonly called a “carbon footprint”. We try to have as small a footprint as possible, by picking renewable energy and by being choosy with suppliers, but we’re nonetheless always responsible for the amount of greenhouse gas that we do contribute to releasing, directly or indirectly. This includes power consumed across the world by players playing our games, which makes up the majority of our group’s footprint.
To compensate, we do something called “offsetting”. This means that we calculate our total carbon footprint, measured in NNN, and then contribute a corresponding amount of funding to sustainable projects around the world with a positive impact.
The compensation system is not perfect. The ideal is to always reduce your impact as much as possible, instead of simply paying yourself free of your obligations. Relying too heavily on compensations could constitute a form of “greenwashing” – portraying yourself as more environmentally friendly than you really are.
As long as we rely heavily on compensation to achieve climate neutrality, there’s room for improvement. With time and advancement of technology, we hope steadily better ourselves.
In 2021, our group's total carbon footprint measured 90 tons, of which Kinda Brave Publishing stood for 4 ton, and we decided to offset 100 tons. For the publisher, 81% of its emissions came from purchased goods and services, equipping new colleagues with necessary hardware.
For calculations and more in-depth data, see our sustainability report for 2021 here.