Look, we’re as cynical as we need to be to run a business. If we don’t make money, we can’t finance salary and benefits for our developers. If we don’t make money, we can’t contribute to organisations doing important work. The industry in general wouldn’t be interested in collaborating with us. In short, if we don’t make money, we’d have no impact.
Even so, there are certain things we, as gamers, don’t want in our games. Like loot boxes. In 2018, they were famously banned in Belgium,¹ labelled as an illegal form of gambling. The Public Health Agency in Sweden also stated a correlation between gambling addiction and the inclination to purchase loot boxes.²
There’s much to be said about monetization in gaming. Our view is that most of it can be acceptable, depending on how it’s being used. Loot boxes are, however, not part of how we’re building our business at Kinda Brave.