In 2021, only 21.4 % of game industry workers in Sweden are women¹. While the number is slowly growing, it’s still nowhere close to corresponding with the distribution of gamers, which previous studies in Europe has clocked at an average of 43 % women.²
DONNA is a local initiative of the University of Skövde to bring more women into the industry – in part by means of getting more women into game development education. After all, as founder Jenny Brusk explains, “it’s obvious that unless we manage to recruit more female students to our courses, game companies will have a more difficult time recruiting women”
Every year in relation to Sweden Game Conference, DONNA DAY takes place: an event where students and industry can network and exchange experiences.
There are many important initiatives dedicated to furthering the cause of women and non-binary in the games industry, with DONNA being more local to our roots in Sweden.
We are proud to collaborate closely with DONNA to support their efforts to inspire women and non-binary students to pursue careers and entrepreneurship in game development. As Gold sponsors of DONNA Day 2022, we invest in the future of our industry by helping more applicants join regardless of financial situation, with travel, lodging and food all covered throughout DONNA Day as well as free access to Sweden Game Conference, one of the country’s biggest game conferences. We are also happy to contribute as mentors and speakers at DONNA Day, sharing our knowledge and experiences to inspire passionate creatives who share our ideals of diversity and equality.
We hope to soon be able to share exciting information about a new collaboration.
Only about 22% of games industry professionals in Sweden are women.¹ The number of gamers? That’s at 43%, on average, in Europe.² DONNA is an initiative at the University of Skövde aiming to close this gap. Jenny Brusk, founder, says, “It’s obvious that unless we manage to recruit more female students to our courses, game companies will have a more difficult time recruiting women. ”Every year in relation to Sweden Game Conference, DONNA DAY is hosted – an event where students and the games industry can say “Greetings, stranger!” (or something slightly less awkward) and get to know each other.
There’s a ton of projects furthering the cause of women and non-binary in the games industry. In 2022, we joined forces with DONNA in particular, an initiative close to our roots in Sweden. As Gold Sponsors of DONNA Day 2022, we helped more applicants to join the event regardless of financial situation, covering travel, lodging, food,
as well as free access to Sweden Game Conference. Simply put: we invested in the future. We were also there to contribute as mentors and speakers to inspire a diverse crowd to pursue careers in games. Because, you guessed it, we need you.